BARÓMETRO DE PATROCINIO DEPORTIVO 2017
"El Barómetro de Patrocinio Deportivo" is divided in 4 sections: Companies, Properties, Fans and Trends.
The study analyses the key elements in sponsorship (from the property and company perspective) and the new trends in Sport Business anually.
In 2017, Santander was the most notorious brand in sports sponsorship in Spain. Afterwards, Coca-Cola came in second position and was followed by Movistar.
The results show that in a country where football is one of the predominant sports, the brands that sponsor big teams have a higher level of awareness in sponsorship.
What's more, the study also shows how naming rights enhance brand association to the sponsored property (e.g. Santander - LaLiga Santander, Endesa - Liga Endesa, Turkish Airlines - Turkish Airlines EuroLeague)