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"El Barómetro de Patrocinio Deportivo" is divided in 4 sections: Companies, Properties, Fans and Trends.

The study analyses the key elements in sponsorship (from the property and company perspective) and the new trends in Sport Business anually.

Brand objectives in Sponsorship

The report results confirm that sponsorship investment continues to grow, specially in terms of activation. 


One of the biggest trends is

 the creation of value through unique and exclusive content for sponsors, which allow to delve into the process of differentiation. 

In fact, brand reputation, the generation of unique content for sponsors, hospitality and brand presence on social media are gaining importance between brands when deciding to sponsor a property whilst brand visibility is already taken for granted.

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