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16th Sports Sponsorship Barometer 

On the morning of 25 January, the XVI Edition of the Sports Sponsorship Barometer took place. This study analyses sponsorship and its trends from the point of view of sponsoring brands, sponsored properties, and fan demand. In addition, the study includes the SAI Index (Sponsorship Awareness Index) - analyzing the brands associated with various sports - and the PSAI Index (Property Sponsorship Association Index) - studying the brands related to the most essential properties in the sports sector and prominent sportsmen and women of the moment.
 
After the presentation by Carlos Cantó, CEO of SPSG Consulting, there was a panel of experts and referents from the sports business. This year, we were honoured to have the participation of: 

 

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Jorge de la Vega

Director General Ejecutivo

LaLiga

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Fernando Corral

Secretario General

Asobal

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Judit Hidalgo

Directora de Andorra Business

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Kike Levy

Head of NJF Sports and Media

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Tony Alquezar

CEO Sail GP Team Spain + Consejero Córdoba CF

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Alberto Jofre

Director General Comité Paralímpico Español

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Informe financiero

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Relive the event

The video starts at minute 22. Sorry for the inconvenience

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