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16th Sports Sponsorship Barometer
On the morning of 25 January, the XVI Edition of the Sports Sponsorship Barometer took place. This study analyses sponsorship and its trends from the point of view of sponsoring brands, sponsored properties, and fan demand. In addition, the study includes the SAI Index (Sponsorship Awareness Index) - analyzing the brands associated with various sports - and the PSAI Index (Property Sponsorship Association Index) - studying the brands related to the most essential properties in the sports sector and prominent sportsmen and women of the moment.
After the presentation by Carlos Cantó, CEO of SPSG Consulting, there was a panel of experts and referents from the sports business. This year, we were honoured to have the participation of:
Jorge de la Vega
Director General Ejecutivo
LaLiga
Fernando Corral
Secretario General
Asobal
Judit Hidalgo
Directora de Andorra Business
Kike Levy
Head of NJF Sports and Media
Tony Alquezar
CEO Sail GP Team Spain + Consejero Córdoba CF
Alberto Jofre
Director General Comité Paralímpico Español
¡Regístrate ya!
Relive the event
The video starts at minute 22. Sorry for the inconvenience
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