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  • Writer's pictureSPSG Consulting


Last Thursday, January 25, we lived an extraordinary day with the presentation of the 16th Sponsorship Barometer, an annual study conducted by SPSG Consulting, which was held at the Auditorio El Beatriz Madrid.

We would like to express our gratitude to the more than 200 people who joined in person, as well as to all those who followed the event through our streaming channel. Thank you to each of the spectators and guests for your attendance, participation and invaluable contribution. The diversity of perspectives and shared passion for the sports sector created an enriching environment.

The Sports Sponsorship Barometer is divided into four blocks - Companies, Properties, Fans and Trends - allowing for a holistic view of the sports sector. In addition to the presentation of the results, presented by Carlos Canto (CEO of SPSG Consulting), a panel on sport business was held with the participation of leading professionals in the industry (which generates 3.3% of GDP in Spain). From SPSG, we are very grateful to have had the following panelists:

  • Jorge de la Vega - Chief Executive Officer of LALIGA

  • Kike Levy - Head of NFJ Sports and Media

  • Tony Alquezar - CEO of SailGP Team Spain and Director of Cordoba CF

  • Judit Hidalgo - Andorra Business Director

  • Fernando Corral - ASOBAL Secretary General

  • Alberto Jofre - General Director of the Spanish Paralympic Committee

For those who wish to relive the highlights, all the content, including the presentation and the panel of experts, is available on our website


Thank you once again for the energy and commitment demonstrated during the event; we look forward to continuing to build the future of the sports industry together, we appreciate your support and look forward to your presence at future initiatives and events.


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