SPSG Consulting

The panel discussion centered on a key idea: sport, particularly in Europe, is evolving toward a model where financial sustainability, glocalization, and digital transformation are becoming increasingly important. There was broad consensus that future growth will depend on more professional management, developing fan-centric strategies 365 days a year, and moving sponsorship beyond logo visibility toward measurable, results-driven activations. 1) Key Trends in Sport Jorge Garbajosa...

Carlos Cantó, CEO of SPSG Consulting, took part in World Football Summit – Riyadh, which took place December 10th-11th, contributing to two days of high-level discussions on key trends shaping the sports industry. On Day 1, SPSG moderated a panel focused on the role of Artificial Intelligence in sport, with special attention to football talent identification and development, alongside experts from Grintafy Technologies, Sevilla FC, Lenovo and Hewlett Packard Enterprise. On Day 2, we joined a...

Paloma / Marianna: as co-Founders of Grit Circle you have a holistic understanding of the evolution of sport as an industry over the last years. What have been the most relevant changes over the last 10 years in the sports Industry, mainly from an elite athlete's life point of view? In football, Grit Circle’s core focus, the most profound shift of the past decade has been the move toward truly holistic player care. Ten years ago, preparation centered mostly on physical and technical work, and...