Meet The Team

Carlos Cantó

CEO of SPSG Consulting 

Carlos Cantó is the CEO of SPSG Consulting. He spent more than 10 years at IMG (now, WME-IMG Endeavor) as the Vice-President of the Consulting division, where he used to oversee and was involved in all projects related to public sector entities and tourism destinations boards, as well as with selected corporate consulting projects. Afterwards, he moved to Lagardère Sports (now, SportFive), as Vice-President of the Consulting Division. Since September 1, 2016, he is the CEO of SPSG Consulting.


So far, he has lead consultancy projects in 23 countries, including USA, Canada, China, India, Singapore, Indonesia, UAE, Saudi Arabia, Azerbaijan, Spain, Portugal, France, Italy, Greece, Austria, Bulgaria, Belgium, Ireland, UK, Brazil, Chile, Bermuda, Barbados. He has pioneered in designing and deploying Corporate Partnership Program projects for Public Service Entities. So far, he has helped to raise US$375M. He also advises corporations, such as Santander, Mahou, Caser, Enel, Endesa, Mahou, and CaixaBank/FEB in sponsorship, as well as Sports properties (Spanish Basketball Federation, Spanish Paralympic Committee, etc.)


He started his professional career at Productos Pepsico (now, FritoLay International) as an analyst. Afterwards, he became a partner of Consultur (specialized in tourism and leisure). In 1999, Consultur was acquired by Tea-Cegos. In 2000, he was promoted within CEGOS Group (Consulting, Training and Recruitment), becoming the Head of Studies and Communication in Spain. Carlos joined IMG in 2003 and Lagardère Sports in January 2014.


Carlos holds a BBA and a MBA at ESADE Business School, including an academic stay in HEC (Paris, France). He has always been collaborating with some media and professional magazines (Expansión, Palco23, MK, etc), and is a “Sports Business and Management” professor at ESADE Business School (MBA, MSc as well as lecturer to MBA students visiting ESADE from Wharton, Georgetown, George Washington University, etc.), IE-Instituto de Empresa (Master in Marketing), Escuela Universitaria Real Madrid – Universidad Europea (MBA Sports Management, as  well as lecturer to MBA students visiting Escuela Universitaria Real Madrid from Columbia University, Saudi Arabia, etc.) and a lecturer at LaLiga Business School and ISDE.


Finally, he is a Member of the Board of the Spanish Marketing Association, and leader of the “Sports” chapter, a Member of the Advisory Board of WFS – World Football Summit and a Member of the Advisory Board of SportIn Global.

Ingrid Rossell

Consultant at SPSG Consulting

Ingrid Rossell is a consultant at SPSG Consulting and Investments.

She studied a Double Degree in Business Administration and Law at ESADE Business school and did an exchange program at Keio University (Tokyo, Japan). Besides, she has done other stays at Georgetown University (Washington, US) and King's College (London, UK). 

Afterwards, she joined SevenMila (marketing and events agency) in order to coordinate sponsors' activations at the World Rallycross Championship held in Barcelona. Since June 2018, Ingrid is a consultant at SPSG Consulting. 


Besides, Ingrid has also worked as a "Sports Business" professor at CETT (School of Tourism, Hospitality and Gastronomy in Barcelona). 

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