WORLD FOOTBALL SUMMIT 2019
Workshop "Football and Sponsorship: Challenges and trends moving forward"
SPSG Consulting co-organized a workshop as part of the "World Football Summit 2019"; the event where all the football industry meets (held in Madrid on the 24th and 25th of September).
Carlos Cantó moderated a debate between several leading executives working in the football industry that were representing top clubs such as Real Madrid, Valencia, Chelsea or Tottenham and brands like Audi Ab-Inbev, Alipay, CaixaBank, Santander or MasterCard.
The objective was to enable both parties in a sponsorship relationship (Brands/sponsors and football properties/sponsorees) to explore the biggest challenges for them in the near future and the key factors to make a sponsorship agreement succeed.