WORLD FOOTBALL SUMMIT 2019
Workshop "Football and Sponsorship: Challenges and trends moving forward"
SPSG Consulting co-organized a workshop as part of the "World Football Summit 2019"; the event where all the football industry meets (held in Madrid on the 24th and 25th of September).
Carlos Cantó moderated a debate between several experts working in the football industry either as a sponsor or as a sponsored property.
The objective was to enable both parties in the relationship (Brands and properties) to explore the biggest challenges for them in the near future and the key factors to make a sponsorship agreement succeed.
The interesting insights and main conclusions have been put together in a special report which will be available soon. Stay tunned!