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"Sports Marketing in Olympic and Paralympic year"

On September 29th, the Spanish Marketing Association (in collaboration with SPSG Consulting) organized an online webinar in which sponsors, properties and athletes talked about the Tokyo Olympic and Paralympic Games 2020 and the effects derived from the COVID19 sanitary crisis. 

Carlos Cantó, CEO of SPSG Consulting, participated in the "properties panel" and moderated a debate between top-notch professionals in the sports industry: 

- Manuel Parga, Marketing and Sponsorship Director at the Spanish Olympic Committee.

- Susana Gaytán, Deputy Director in the Marketing, Communication and Sponsorship areas of the Spanish Paralympic Committee.

- Fernando Carpena, ADESP Vicepresident.

- Juan José Román, Royal Spanish Canoe Federation President. 

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