Our team


Carlos Cantó is CEO of SPSG Consulting and Investments. He spent more than 10 years at IMG as Vice-President and Head of Public Sector & Tourism unit within the Consulting division, where he used to oversee and was involved in all projects related to public sector entities and tourism destinations boards, as well as with selected corporate consulting projects. Afterwards, he moved to Lagardère Spports, as Vice-President Consulting . Since September 1, 2017, he is the CEO of SPSG Consulting.


He has been responsible for innovative and successful projects in USA, UK, China, Singapore, Spain, France, Ireland, Greece, Bulgaria, Egypt, Bermuda, Barbados, UAE, Canada, India, Azerbaijan, Brazil, Chile, Indonesia, etc. He has pioneered in designing and deploying Corporate Partnership Program projects for Public Service Entities. So far, he has helped to rise US$375M. He also advises corporations, such as Santander, Mahou, Caser, Enel, Endesa, Mahou, and CaixaBank/FEB in sponsorship, as well as Sports properties (Spanish Basketball Federation, Spanish Paralympic Committee, etc.)


He started his professional career at Productos Pepsico (now, FritoLay International) as an intern. Afterwards, he was hired by Consultur (specialized in tourism and leisure) as a junior consultant. After three years, he became Partner-Consultant (as a result of a Management Buy-Out MBO process). In 1999, Consultur was acquired by Tea-Cegos. In 2000, he was promoted within CEGOS Group (Consulting, Training and Recruitment), becoming the Studies Area Manager and CEGOS’ Internal and External Communication Manager in Spain. Carlos joined IMG in 2003 and Lagardère Sports in January 2014.


Carles holds a BBA and a MBA at ESADE Business School, including an academic stay in HEC (Paris, France). He has always been collaborating with some media and professional magazines (Expansión, Palco23, MK, etc), as well as with prestigious Business Schools (ESADE, ISDE, etc).


In addition, he is an Adjunct Professor and Coordinator of "Sport Business" courses at ESADE Business School (Top 15 Business School in the world), and Member of the Board and coordinator of the "Sports" chapter at the Spanish Marketing Association.





Can Rabia 3-5, 4 pl

Ed Sarria Forum

08017 Barcelona - Spain

Avda Manoteras 30 B019

28050 Madrid - Spain


Phone: +

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E-mail: carlos.canto@spsgconsulting.com

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