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Workshop "Football and Sponsorship: Challenges and trends moving forward"

SPSG Consulting co-organized a workshop as part of the "World Football Summit 2019"; the event where all the football industry meets (held in Madrid on the 24th and 25th of September). 


Carlos Cantó moderated a debate between several leading executives working in the football industry that were representing top clubs such as Real Madrid, Valencia, Chelsea or Tottenham and brands like Audi Ab-Inbev, Alipay, CaixaBank, Santander or MasterCard.


The objective was to enable both parties in a sponsorship relationship (Brands/sponsors and football properties/sponsorees) to explore the biggest challenges for them in the near future and the key factors to make a sponsorship agreement succeed.

World Football Summit: Football and sponsorship 

Challenges and trends moving forward

The interesting insights and main conclusions of the workshop have been put together in a special report which you can download hereunder for free.

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