WORLD FOOTBALL SUMMIT 2019

Workshop "Football and Sponsorship: Challenges and trends moving forward"

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SPSG Consulting co-organized a workshop as part of the "World Football Summit 2019"; the event where all the football industry meets (held in Madrid on the 24th and 25th of September). 

 

Carlos Cantó moderated a debate between several leading executives working in the football industry that were representing top clubs such as Real Madrid, Valencia, Chelsea or Tottenham and brands like Audi Ab-Inbev, Alipay, CaixaBank, Santander or MasterCard.

 

The objective was to enable both parties in a sponsorship relationship (Brands/sponsors and football properties/sponsorees) to explore the biggest challenges for them in the near future and the key factors to make a sponsorship agreement succeed.

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World Football Summit: Football and sponsorship 

Challenges and trends moving forward

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The interesting insights and main conclusions of the workshop have been put together in a special report which you can download hereunder for free.

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