Jugadores de futbol

Welcome to

SPSG Consulting 



SPSG provides Consultancy services (from the "Thinking" to the "Doing") in the spaces of Sponsorship, Partnership and Sport, as well as, in selected cases, decides to invest in the business to take it to the next level.


Carlos Canto, SPSG CEO, has more than 27 years of experience in the consulting practice, having lead projects globally (in Europe, North America, South America and Asia), in companies such as Consultur (10 years), Cegos (3 years), IMG (10+ years) and Lagardère Sports (almost 3 years) in the field of Sponsorship, Sports, Leisure and Partnership. In addition, Carlos is a "Sports Business" professor at ESADE Business School, IE-Instituto de Empresa and Escuela Universitaria Real Madrid-Universidad Europea, and member of the Board and coordinator of the "Sports" chapter of the Spanish Marketing Association.


In addition, he is a Member of the Board of the Spanish Marketing Association, and leader of the “Sports” chapter, as well as Non-Executive Advisor of BePlus Social Media. Finally, he is a Member of the Advisory Board of Real Club Deportivo de La Coruña, WFS – World Football Summit, SportIn Global, OWQLO and BYS-Book Your Stadium.

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SPSG Consulting is focused on delivering business solutions in the fields of Sponsorship, Partnership and Sport, globally



"Barómetro de Patrocinio Deportivo 2020"


SPSG clients and / or projects led by Carlos Cantó (CEO of SPSG)

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