Jugadores de futbol

Welcome to

SPSG Consulting 




SPSG provides Consultancy services (from the "Thinking" to the "Doing") in the spaces of Sponsorship, Partnership and Sport, as well as, in selected cases, decides to invest in the business to take it to the next level. Among their clients: federations, clubs, events, leagues, brands/sponsors, public administrations, investors, start-ups as well as entities related to entertainment (theme parks, museums).


Carlos Canto, SPSG CEO, has more than 27 years of experience in the consulting practice, having lead projects in 26 countries (in Europe, North America, South America, Middle East and Asia). After an initial stint in the tourism and entertainment industry, he transitioned to the sport sector when he joined IMG, spending 10+ years as Vice-President of the Consulting division. Then, he moved to Lagardère Sports (also as Vice-President of the Consulting division). In 2016, he created SPSG Consulting. In addition, Carlos is a "Sports Business" professor at ESADE Business School, IE-Instituto de Empresa, LaLiga Business School and Escuela Universitaria Real Madrid-Universidad Europea.


In addition, he is a member of the Board at the Spanish Marketing Association and coordinator of the "Sports" chapter (CEMDE). Moreover, he is a member of the Board at RCDeportivo de A Coruña (football club), as well as Non-Executive Advisor at B+ (BePlus Social Media). Finally, he is a Member of the Advisory Board of WFS – World Football Summit, SportIn Global, OWQLO and BYS-Book Your Stadium.

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SPSG Consulting is focused on delivering business solutions in the fields of Sponsorship, Partnership and Sport, globally


"Barómetro de Patrocinio Deportivo 2020"



SPSG clients and / or projects led by Carlos Cantó (CEO of SPSG)

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