WFS - The future of Football Vision 2030

On 15–16 October 2025, World Football Summit (WFS) in La Nave, Madrid once again confirmed its standing as a benchmark for the global football industry.

More than 2500 senior professionals gathered to dissect the latest trends in

football and the wider sports business, share insights, and forge partnerships.

Across two days, the programme featured 36 high-level panels alongside hands-on workshops and closed-door sessions designed to spark candid debate and practical takeaways. Among them, the workshop

“Vision 2030: The Future of Football”, conceived by Carlos Cantó (CEO, SPSG Consulting; Board Member and Head of the Sports Division at the Spanish Marketing Association and former Board of Directors member at RCDeportivo de la Coruña)) and delivered by his team (Marta Fernández, Nacho Plans, Alexia Hansen-Holm, Inés Dorado) in collaboration with WFS, served as the nucleus for this report.

This document draws on the bespoke workshop methodology, the applied know- how of the SPSG Consulting team, and an extensive review of specialised literature and external sources cited throughout.

Our thanks go to all participating professionals for their time, openness, and

critical perspective. Their contributions add meaningful depth and practical

value to the insights you will find in these pages.

The methodology used to pull together the report also includes:

• Public secondary information

• Knowledge of SPSG Consulting