The latest edition of the Esade Sports Business Summit took place on Monday, February 2, at Esade – Barcelona, co-organized by Esade Sports Business and the Sports Leadership Club. The panel, moderated by our CEO Carlos Cantó, featured: Juli Ferré Nadal, Llorenç Arnau, Ignasi Armengol, and Carlos Martin Marieges. Key insights: Sport should be seen through a “sportainment” lens, with venues monetized across multiple targets and including non-sport activities. Future sponsorshi

Our CEO, Carlos Cantó, served as a juror for the European Sponsorship Association (ESA) Best Sponsorship Award 2025. Tons of strategic and high-effort projects were submitted, carefully analyzed, and assessed. Carlos highlights that sponsorship continues to grow year after year, but brands and properties must work hand-in-hand to fully leverage all the opportunities sponsorship offers. It is not just about brand visibility or campaigns, but also about: Brand reputation Busine

The panel discussion centered on a key idea: sport, particularly in Europe, is evolving toward a model where financial sustainability, glocalization, and digital transformation are becoming increasingly important. There was broad consensus that future growth will depend on more professional management, developing fan-centric strategies 365 days a year, and moving sponsorship beyond logo visibility toward measurable, results-driven activations. 1) Key Trends in Sport Jorge Gar

Carlos Cantó, CEO of SPSG Consulting, took part in World Football Summit – Riyadh, which took place December 10th-11th, contributing to two days of high-level discussions on key trends shaping the sports industry. On Day 1, SPSG moderated a panel focused on the role of Artificial Intelligence in sport, with special attention to football talent identification and development, alongside experts from Grintafy Technologies, Sevilla FC, Lenovo and Hewlett Packard Enterprise. On Da

Paloma / Marianna: as co-Founders of Grit Circle you have a holistic understanding of the evolution of sport as an industry over the last years. What have been the most relevant changes over the last 10 years in the sports Industry, mainly from an elite athlete's life point of view? In football, Grit Circle’s core focus, the most profound shift of the past decade has been the move toward truly holistic player care. Ten years ago, preparation centered mostly on physical and te

Madrid Edition 2025 took place on November 7th at the Bernabéu Stadium, bringing together top-tier professionals from across the global sports industry — with attendees from Saudi Arabia, Qatar, Bahrain, Oman, the UAE, Egypt, the UK, the USA, Germany, and more. We are grateful to the organizers, Maximilian Lejman and Aleksander Georgiev, MBA, for giving Carlos Cantó, as CEO of SPSG Consulting, the opportunity to moderate a highly engaging panel on “Developing World-Class Spor

Decálogo para el futuro de las ligas deportivas - Artículo escrito por nuestro CEO Carlos Cantó - 17 de Septiembre 2025 para el periódico Expansión

Abdulaziz, you have a fruitful and relevant experience in the sport industry, having worked for prestigious companies and entities such...

ESADE SPORTS BUSINESS SUMMIT 2025: Another Inspiring Edition! Esade Business School hosted a highly engaging edition of the ESADE SPORTS...

We are very thankful to the Ministry of Sport – وزارة الرياضة - Eastern Provinces, as well as to Asharquia Chamber in Dammam - Al Khobar,...

Thanks indeed to Maram AlButairi, President at Eastern Flames FC, the iconic female football club created back in 2006, for accepting the...

Last Friday came to an end the "SPORT BUSINESS" course that I have the honor to lead and deliver, and that is part of the Esade BUSINESS...

Our CEO Carlos Cantó, will attend the WFS in Riyadh on the 2nd and 3rd of December. Carlos expresses: "I am excited to share that I will...

The third edition of the World Sports Tourism Congress will take place on 28 and 29 November at the Santiago Bernabéu Stadium (Madrid,...

The ANDORRA SPORTS INNOVATION FORUM took place in Ordino-Andorra, as part of the initiatives within the "umbrella" of the ANDORRA SPORTS...

We are thrilled to inform you that SPSG Consulting has just started a strategic cooperation with Eastern Flames FC نادي شعلة الشرقية, the...

On 24 October, Andorra will once again be the epicenter of an international business and innovation event in the sports sector. This...

Congratulations to Emarat - Emirates General Petroleum Corporation for the success of such a visionary, innovative and...

Thanks to Amr for sharing his vast experience (Vodafone, Cisco, Barclaycard, Tottenham Hotspur Football Club, Oracle), now working at...

Discover how the innovative Q-Lac sensor is transforming sports monitoring by analyzing muscle oxygenation and lactic acid concentration...