WFS Report 2019 Edition

Workshop on "Football and Sponsorship: Challenges and trends for the future".

SPSG Consulting co-organised a workshop within the framework of the "World Football Summit 2019"; the event where the entire football industry meets (held in Madrid on 24 and 25 September).

Carlos Cantó moderated a debate between several leading football industry executives representing top clubs such as Real Madrid, Valencia, Chelsea or Tottenham and brands such as Audi Ab-Inbev, Alipay, CaixaBank, Santander or MasterCard.

The aim was to allow both parties in a sponsorship relationship (brands/sponsors and football properties/sponsors) to explore the biggest challenges for them in the near future and the key factors for a successful sponsorship deal.World Football Summit: Football and Sponsorship Challenges and Trends for the Future