top of page

16th Sports Sponsorship Barometer 

On the morning of 25 January, the XVI Edition of the Sports Sponsorship Barometer took place. This study analyses sponsorship and its trends from the point of view of sponsoring brands, sponsored properties, and fan demand. In addition, the study includes the SAI Index (Sponsorship Awareness Index) - analyzing the brands associated with various sports - and the PSAI Index (Property Sponsorship Association Index) - studying the brands related to the most essential properties in the sports sector and prominent sportsmen and women of the moment.
After the presentation by Carlos Cantó, CEO of SPSG Consulting, there was a panel of experts and referents from the sports business. This year, we were honoured to have the participation of: 



Jorge de la Vega

Executive General Manager


WhatsApp Image 2023-11-26 at 11.04.43.jpeg

Fernando Corral

General Secretary


Ponentes BPD (2).png

Judith Hidalgo

Director at Andorra Business


Kike Levy

Head of NJF Sports and Media

WhatsApp Image 2023-12-15 at 15.04.53.jpeg

Tony Alquezar

CEO Sail GP Team Spain + Córdoba CF Advisor

Ponentes BPD (1).png
3 Foto de Eduardo Jesús Vilas Chicote.jpg

Alberto Jofre

General Director Spanish Paralympic Committee

Informe financiero

Download the summary report of the 16th edition of the Barometer!

By completing this form, you expressly consent to accept and abide by the privacy terms and conditions and to authorise access to the SPSG Consulting E-Newsletter.

Relive the event

The video starts at minute 22. Sorry for the inconvenience

bottom of page