Participation of our CEO Carlos Canto at Esade Sports Business Summit

The latest edition of the Esade Sports Business Summit took place on Monday, February 2, at Esade – Barcelona, co-organized by Esade Sports Business and the Sports Leadership Club. The panel, moderated by our CEO Carlos Cantó, featured: Juli Ferré Nadal, Llorenç Arnau, Ignasi Armengol, and Carlos Martin Marieges.

Key insights:

• Sport should be seen through a “sportainment” lens, with venues monetized across multiple targets and including non-sport activities.

• Future sponsorships need to consider new content consumption, sustainability-driven activations, and multi-creator audiovisual content.

• Naming Rights are growing in Europe, and brands increasingly aim to own specific sponsorship territories, even niche sports.

Special thanks to Pepe Cano Castiñeira and Laura Sagrera for leading this Summit.