5 Years of Driving Sports Innovation

October 2025 marks the 5th anniversary of the Andorra Sports Innovation Hub, the international meeting point where mountain and winter sports, cycling, technology, and global entrepreneurship come together.

Led by Andorra Business, this initiative has rapidly evolved into a recognized catalyst for transformation in the sports industry:

• Acceleration and support programs for startups & scale-ups

• International summits and industry workshops

• Living Lab projects and innovation testing in the territory

• 90,000+ industry impressions and growing recognition worldwide — including the GSIC Gala Award

At SPSG Consulting, we are proud to have contributed to the ideation and strategic development of the Hub from day one, together with GSIC powered by Microsoft — empowering Andorra’s position as a global reference in sports innovation.