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  • Writer's pictureSPSG Consulting

SPORT INVESTMENT MAP - January 2024



The sport industry is experimenting a very significant flow of investment over the last decade.


It is not only about consolidating clubs, events, leagues, competitions and even federations from a business perspective, but also taking them to the next level from a professionalization, fan engagement, innovation, sustainability and business development perspective.


Over the last four years, we, at SPSG Consulting have been monitoring the evolution and identifying the main transactions in the sport sector (elite clubs, events, leagues, federations, etc.). Notably, the creation and development of conglomerates (mono and multi-sport), as well as the pivotal role of private equity and investment funds in this journey, highlighting who is "behind the scenes" and the relationships among them.


 

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