SPSG Consulting x ESA - Gambling Sponsorship, the View from Spain.
Carlos Cantó, CEO of SPSG Consulting and ESA (European Sponsorship Association) Awards judge, was interviewed about the betting industry in Spain regarding the impact the sector has - and the changes it has experienced - on brand partnerships. In the past years, government legislation has become increasingly strict on brand partnerships and commercial communication of gambling and betting. This trend has been replicated in other markets such as, most recently, the United Kingdom.
Carlos Cantó deep-dives into the details of the modified regulations in Spain, the direct effects of these changes, the challenges presented, and how companies affected can and should overcome the issue.