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WORLD FOOTBALL SUMMIT - Football & Tourism Report



During the 7th edition of the World Football Summit, held at the heart of Sevilla, Spain, a remarkable dialogue emerged surrounding growing synergies between football and tourism. At the core of this discussion was the workshop titled "Football Tourism Impact on Destinations," a session guided by Carlos Cantó, CEO of SPSG Consulting, with the participation of top professionals from diverse sectors within the sports realm. The workshop, moderated by the SPSG Consulting team, including Cristina Martí and Josefina Brugnini, was part of the methodology to elaborate the subsequent report - Football & Tourism. This report’s content is also based on the distribution of an online survey answered by industry professionals, SPSG know-how, and a literature review of secondary information, all cited throughout the report. SPSG would like to thank WFS for their professionalism and hard work - it is a pleasure to continue working together! You can find more information about the report HERE


The global sports tourism market is expected to grow at a CAGR of around 12% from 2021 to 2027, with its economic impact predicted to be around $1.700.000 million where football tourism is expected to account for 40% of the industry’s economic potential. In total, sports tourism represents around 10% of the total global tourist flow and has transformed into an almost mandatory element of all sports stakeholders’ strategies, a fundamental tool for local and national economic development.The sports tourism industry is comprised of a set of activities, all of which can apply to football:

  • Specific

  • Nostalgia

  • MICE

  • Events

  • Academies & training camps

  • As a destination activity

This proves that sports tourism is an arena with endless possibilities and this document, which is sponsored by La Junta de Andalucía and has been elaborated with the support of SPSG Consulting, is an attempt to introduce, define, and further understand the relationship between football and tourism, their potential as a joint industry, the different implications of their activity, and the perspective of their main stakeholders.


Download your copy now and get ready to discover the opportunities within the football tourism market!

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