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The Spanish companies that allocate the most resources to Sports sponsorship
Carlos Cantó, CEO of SPSG Consulting, analyses with El Economista the current situation of Sports sponsorship in Spain and the brands...

SPSG Consulting
29 jul 20211 Min. de lectura
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The Growing eSports Industry and the Professionalization of Sport
Carlos Cantó, CEO of SPSG Consulting, collaborated this month with the american sports business media Play by Play Insights to give his...

SPSG Consulting
29 jul 20214 Min. de lectura
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The interview - MarÃa Perrino (Junta de Castilla y León)
Conversamos con MarÃa Perrino, Directora General de Deportes en la Junta de Castilla y León, cuyo objetivo principal está en extender la...

SPSG Consulting
29 jul 20215 Min. de lectura
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The interview - JoaquÃn MartÃnez (Book Your Stadium)
Este mes conversamos con JoaquÃn MartÃnez, CEO de Book Your Stadium (BYS), una plataforma pionera que ofrece experiencias únicas de...

SPSG Consulting
1 jul 20213 Min. de lectura
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Reflections on Women's Football Leagues
Carlos Cantó, CEO of SPSG Consulting, collaborated this month with the sports business newspaper Palco 23 to give his view on the trends...

SPSG Consulting
1 jul 20212 Min. de lectura
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The interview - Carlos GarcÃa (FESurfing)
Conversamos con Carlos GarcÃa, presidente de la Federación Española de Surfing, entidad que gestiona las competiciones a nivel nacional...

SPSG Consulting
1 jul 20216 Min. de lectura
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The interview - José Barco (BePlus Social Media)
Conversamos con el director general de BePlus Social Media, la empresa impulsora de una nueva red social (B+) que busca revolucionar la...

SPSG Consulting
2 jun 20215 Min. de lectura
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The interview - Jaume Alcover (BAXI)
Conversamos con Jaume Alcover, Director de Marketing de BAXI, empresa lÃder especializada en la producción de calderas y sistemas de...

SPSG Consulting
2 jun 20215 Min. de lectura
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Our bonus monthly interview - Alfonso GarcÃa-Lozano (BKOOL)
Alfonso GarcÃa-Lozano is a telecommunications engineer from the Polytechnic University of Madrid. He began his professional career at...

SPSG Consulting
29 abr 20214 Min. de lectura
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Our monthly interview - Jürg Capol (FIS)
Formerly a top-level cross-country athlete, Capol was a member of the Swiss team from 1985 to 1994, competing at the 1988 Winter Olympic...

SPSG Consulting
29 abr 20213 Min. de lectura
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Super League, the key factors of the football earthquake
Carlos Cantó, CEO of SPSG Consulting, collaborated last week with the business newspaper Expansión to give his view on what happened in...

SPSG Consulting
29 abr 20212 Min. de lectura
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Embracing the multisport through technology and innovation - International Women's Day special
The Global Sports Innovation Center powered by Microsoft celebrated the fifth Webinar of the series “Embracing the Multisport through...

SPSG Consulting
1 abr 20212 Min. de lectura
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The NFL’s million-dollar touchdown
Carlos Cantó, CEO of SPSG Consulting, analyses with Agencia EFE the new television contract signed by the NFL for the next decade. In the...

SPSG Consulting
1 abr 20212 Min. de lectura
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Nuestra entrevista mensual - Jordi Soler (LVP)
Jordi Soler Cantalosella es ingeniero en electrónica por la Universidad Ramon Lull, y tiene un máster en administración de empresas por...

SPSG Consulting
1 abr 20216 Min. de lectura
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Carlos Cantó: "Audiences are not going down; they are increasing, but on different screens"
In an interview in Palco 23, the CEO of SPSG Consulting analyses the effects of Covid-19 on sports sponsorship, anticipating a gradual...

SPSG Consulting
2 mar 20212 Min. de lectura
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Nuestra entrevista mensual - Fernando Carpena (RFEN)
Fernando Carpena llegó en 2008 a la presidencia de la Real Federación Española de Natación (RFEN). Licenciado en Derecho, antes de su...

SPSG Consulting
2 mar 20216 Min. de lectura
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The entry of investment funds into sport: NBA, LaLiga, Mediapro and Dorna representatives debate it
Filling the increasing Covid revenue hole forces major leagues and teams to approve historic deals. They bring in new conglomerates that...

SPSG Consulting
2 mar 20212 Min. de lectura
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Trends on Sport Properties' Ownership
Private equity funds are becoming increasingly important in world sport. From the Bundesliga to Serie A, from the Six Nations rugby...

SPSG Consulting
8 feb 20211 Min. de lectura
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Nuestra entrevista mensual - Susana Gaytán (ParalÃmpicos)
Estrenamos nuestras entrevistas mensuales de valor a profesionales de la industria del deporte con la Deputy Managing Director del Comité...

SPSG Consulting
8 feb 20214 Min. de lectura
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Sports Sponsorship Barometer 2020
The "Sports Sponsorship Barometer", prepared by SPSG Consulting, has become over the years an essential tool to better understand the...

SPSG Consulting
8 feb 20212 Min. de lectura
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